We can help you reach millions of customers who find, discover, and buy at Amazon!
Start Selling The Right Way on Amazon Today!
Reach shoppers who are ready to buy
Amazon's ads are targeted to customer search terms, products,
or interests, helping you get discovered by customers right as they're
shopping for products like yours.
High-visibility ad placements can help you find a new audience
and drive more traffic to your products. We can manage your
costs by choosing your bid and budget, and track your
return on investment with comprehensive reporting.
Only pay when someone sees your ad
Choose how much you spend by deciding how much to bid for each view..
Optimize your ad performance
Once you’ve started a campaign you can try new keywords,
adjust your budgets, and pause or restart at any time.
Monitor your success
End-to-end metrics help you fine-tune your ads to
maximize sales and reach new customers.
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Here's where your ads may appear
Advertising basics FAQs
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Why should I advertise?
Advertising can help you increase visibility and drive product sales on Amazon.
Our easy-to-use solutions offer high-visibility ad placements across desktop and mobile, along with targeting capabilities to help keep your products top of mind when Amazon shoppers are in the buying process.
With cost-per-click pricing, you only pay when a shopper clicks on your ad. We provide comprehensive sales reporting to help you measure your return on investment.
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What are the differences between the advertising solutions?
We offer three self-service advertising products: Sponsored Products, Headline Search Ads, and Product Display Ads. To learn more about each advertising product, continue reading the FAQs below.
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How much does it cost?
All advertising solutions are cost-per-click, so you are only charged when someone clicks your ad. You make your bid, which is the maximum cost you are willing to pay when someone clicks your ad. The more competitive your bid, the more likely it is that your ad may be displayed.
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What products are not eligible for advertising?
For the US, adult products, used products, or refurbished products are not eligible for advertising.
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What are keywords and how do they work?
A keyword is a single word or combination of words that you add to your Sponsored Products and Headline Search Ads campaigns. Keywords are matched to search terms that shoppers use to search for products on Amazon.com and determine when your ads may appear. Note that keywords are only used for Sponsored Products or Headline Search Ads, and Product Display Ads are targeted by products, product categories, or shopper interests.
To start, we recommend using the suggested keywords when creating your campaigns. Sponsored Products campaigns may use automatic targeting, which gives insight into search terms your shoppers use.
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Are there any tips I should know before getting started?​
We recommend Sponsored Products as the simplest way to get started. No images or custom copy are needed, and ads go live immediately. Also, use automatic targeting to leverage Amazon’s shopping intelligence to help you learn what your shoppers are looking for. It also dynamically adapts to trends in the marketplace and seasonality.
If this is your initial campaign, take an always-on approach with your campaign and make sure allow it to run for 2-3 weeks to gather enough data and insights before deciding what is working and what isn’t.
